Motion Graphics and Composition - Project 3

Motion Graphics and Composition
23.9.2024 - 5.11.2024
Johnny Lam Wee Zhe (0363436)
Bachelor of Design in Creative Media

 INSTRUCTIONS

 
 

PROJECT 3 CHANNEL IDENT/IDENTITY

This project is the continuation of Project 2. In this project, we were to create a much longer animation than previously. Essentially expand on the short animation that was made previously. Considering I was in a time crunch, I decide to go grab inspiration directly from the web. I have some ideas on what to include in the animation. My original idea is to have a shifting scene and each scene has three 'layers' at least.

One of the three layers will move first, follow by the second and the third.

 

IDEALIZATION

To speed up the process, I take down what is available on the internet and then create graphic based on that. These are the scene I was going to used in the animation. In addition to these scenes, I will also be incorporating the other two scene from Channel Bumper into this project as well.

Fig 1.1 First Scene

Fig 1.2 Second Scene 1

Fig 1.3 Second Scene 2


Fig 1.3 Third Scene 1

Fig 1.3 Third Scene 2

ILLUSTRATION

Once I have planned out all the scenes I want to include on my animation, I went on to use Adobe Illustrator to illustrate each of the scenes base on each three of the scenes. Here are the illustration I have got.

Fig 2.1 Scene One

 
Fig 2.2 Scene Two
 
 
Fig 2.3 Scene Three
 

ANIMATION

I personally find that the animation part of the project is rather straight forward. I would explain the entire process of how I animate each and every scene but I feel that I would just be repeating myself all over. So I will give an overview on how the scene works. The scene is split into four or five layers.

Fig 3.1 Layer 1 - Skies

Fig 3.2 - Layer 2 Fore Ground


Fig 3.3 - Layer 3/4 Mid Ground

Fig 3.4 - Layer 4/5 Background

Each of the layers will swipe to the right as it transitions out and swipe in from the left, these animation will be using the basic position stopwatch.

Fig 4. Transition Animation Keys

 
The only exception would be the transition to the last two scenes which uses a 'newspaper' transition and a zoom out transition. For the purpose of record, I'll only state how I animate what I feel is an important key point of the animation and show the technique I use for it.

Part of the animation I would like to explain is the turning wind turbine. What I did is that I split the turbines into three parts; the body, the connector and the blade into numerous layers. They will be put in a pre-com for a more tidy workspace. I adjust the anchor point of the blade and ensure it is in the very center of the blade. Then I used the rotation stopwatch to animate the blade rotating.

Fig 5.1 Animating the Blade
 
Another animation I want to talk about is the 'newspaper' transition that I previously mention. It's purpose is to give a smooth transition into the bus scene. How I create this effect is that I create two versions of the newspaper; one is where the newspaper is on it's side bent and another where the entire paper faces the camera (plain rectangle).

I place both version of paper onto the scene and I used the basic controls (rotate and position stopwatch) to move the paper. I then create a mask for both of the papers. One mask will be hiding the rectangular newspaper in the beginning of the scene and another mask will hid the bent newspaper after reaching a certain position close to the rectangular newspaper. Once the bent newspaper reaches that point and hide behind it mask, the mask of the rectangular newspaper will move the side and reveal the rectangular paper. I used the rotation stopwatch and the scale stopwatch to move the rectangular paper and scale it up so that it covers the whole screen.

Fig 6.1 Newspaper (bent) flies into the scene

 
Fig 6.2 Newspaper (bent) hides behind the mask
 
 
Fig 6.3 Another mask move aside to reveal the (rectangular) newspaper
 
 
Once I am done, I rendered three difference scene; the environment swipe scene, the bus scene and the planet scene for more simpler control and then compile then into a new After Effects work file with effect added in between the bus scene and the planet scene.

Fig 7. Compiling all three scenes

AUDIO

The next requirement for this project is to add audio into the my compiled scene. Before I did any of that, I compile a list of sound effect I need. 
 
Fig 8. Audio Planner

Then I went ahead a download the sound effect I need from this website:
 
Here are all the raw audio I have collected for this project:
 
 
Once I have downloaded all that, I import the entire video on Adobe Premier Pro and add in the sound effect and music wherever I see fit.
 
Fig 9. Adding Audio to Compiled Footage
 

 FINAL RESULT

Fig 10. Channel Identity
 

REFLECTION

Although the whole animation isn't quite as impressive as others I have seen, what I am rather proud about this particular result is that I was able to do this whole project without resorting to online tutorials. Even though this resulted in my work not reaching it's full potential, this project has help me gain confidence in my ability to figure thing's out myself in order to achieve effects that I look for using the basic knowledge I have gather previously. I look forward to learning more about After Effect and see what happens if I learn advanced technique and see what I could achieve with that knowledge in mind.
 
 
 

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