Motion Graphics and Composition - Project 2

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Film Studies and Cinematography
23.9.2024 - 5.11.2024
Johnny Lam Wee Zhe (0363436)
Bachelor of Design in Creative Media
 

INSTRUCTIONS 



PROJECT 2 CHANNEL BUMPER

Inspiration

In this project we are tasked with creating an introductory motion graphics ad for a selected company or a made up company. For this company, I will be using the following information I have gathered.


From there, I visit Pinterest in order to look for inspiration for my motion graphics and I gather a lot, here a few of the examples but here are some of the inspiration that heavily inspires my work.

Fig 1.1 Yukai Do

Fig 1.2 What does reading do to you brain?

Fig 1.3 create.adobe.com

Once I have collected the inspiration I need. I went on with sketching out the design of motion graphics onto my book pad and draw a story board.

Fig 2. Sketch

Illustration

After I sketch out my plans, I am ready to digitalized it on adobe illustrator. For the channel bumper, I will be creating the graphics of two scenes. One scene will be held in the solar park and another will be in space. A logo must be show in the video.

Fig 3.1 Illustrating a Bench

Figure 3.2 Illustrating a Tree

Here are the two illustrated scene for the project.

Fig 4.1 Initial Illustration - Park

Fig 4.2 Initial Illustration - Space

Then I transfer the files onto after effect and begin animate the first illustration. I have ended up finishing the animation for each of the illustration but I receive feedback which requires me to make some changes to the initial illustration especially the one with the park. The feedback will be written near the end of this blog. The feedback I have gotten is applied to the first illustration so that is what I have to make changes in.

In the end, this is the final updated illustration of the park scene.
 
Fig 5. Final Illustration
 

Animate

Once I have done with the illustration, I start animating it using the 3D space feature in after effect and a moving camera. I also used the puppet tool to animate the human.

Fig 6.1 3D space in after effects

Fig 6.2 Puppet tool

Audio

Once I have done with the animation of the channel bumper. I plan out the audio for it and find what I can find. Here is what I have planned.


After planning out the audio, I then download the music and the sound effect from this royalty free audio download website: https://pixabay.com/sound-effects/search/

From the website, here are the audio I have downloaded.


Using a video editor, I place down the audio into the channel bumper according to what I have planned.
 
 
Fig 7. Adding Audio

Final Result

Fig 8. Final Channel Bumper

FEEDBACK

Week 10

There is no indication on what the company is selling in the channel bumper. Maybe add a billboard that say what it's selling and have the person do something, maybe a newspaper.

Week 11

Again, the person did nothing and maybe have him read a newspaper or use the phone to indicate that he is well verse with technology.

REFLECTION

There is a trick I remember I did in my previous project from other module where the camera pulls back from the scene and reveals a person and a dog. At the time, camera control seem to go much smoother and goes with what I have in mind. Now though, I realize that the 3D camera does not work like I previously though I would. Perhaps there was an update made to change that makes the came a lot less easy to control or that I was lucky then when the camera control works well. My major issue is that previous frame will be affected if I try to pan the camera. Perhaps I am missing something, an alternative way to move the camera but something I'm yet to be aware of.

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