Illustration and Visual Narrative / Project 2: Illustration Poster

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4.4.2023 - 4.7.2023
Johnny Lam Wee Zhe / 0363436 / Bachelor of Design (Hons) in Creative Media
Illustration and Visual Narrative
 

LECTURE

Week 9 - Light and Shadow
In the ninth week of illustration and visual narrative, we start to learn how to add shadows to our illustration. Mr Hafiz taught us how to use the knife tool to create various shading of objects. We even to create a pear and shade it.

PROJECT 2

Research

As our second project of illustration and visual narrative class, we will have to create an illustration poster and enter a 'MyTIGER values art competition' based on sustainable development goals and Maybank's value. For this project, I decide to pick SDG 13: Climate Action as my poster theme. Here are a few research information I have found regarding SDG 13 and TIGER values.

Fig 1 Sustainable Development Goal 13 Infographic

The MyTIGER values are a bunch of values that a local bank, Maybank strive to have. It uses TIGER and their acronym and it also happens to be their mascot.
T stands for Teamwork
I stands for Integrity
G stands for Greatness
E stands for Excellence and Efficiency
R stands for Relationship Growth

Going through these information, I have determine that the values that works well with SDG 13 is either Teamwork, Growth and Relationship Growth. To emphasize on working together in order to prevent climate change.
 
As part of the process, I start to research for visual references and posters references in order to develop inspiration for my poster. Here are only a few examples I have collected:

Fig 2.1 Poster Inspiration 1 (3/05/2023 Week 5)

 
Fig 2.2 Poster Inspiration 2 (3/05/2023 Week 5)

Fig 2.3 Poster Inspiration 3 (3/05/2023 Week 5)

Sketches

After collecting more than enough inspiration, I went on to do my sketches and this is what I got.


Fig 3.1 Poster Sketches (3/05/2023 Week 5)

This is all I have done until the first consultation came and I have not much to show but this, along with my reference material. Mr. Hafiz then suggest to me that to create a poster using typography expression, just like project 1 exercise 2. So I went back to the drawing pad and start sketching a new design.

Fig 3.2 Poster Sketches 2 (9/05/2023 Week 6)

Digitization

The next step of the process is to digitize it. I drag a picture of the sketch into adobe illustrator and start to digitize it. First I create the background with the sea and a grey background.

Fig 4.1 Illustrating the Sea (13/05/2023 Week 6)

Fig 4.2 Creating a grey rectangle for the background (13/05/2023 Week 6)

Then I begin to illustrate the graphics of each and every letter of 'RISE UP'. Each graphics are rectangular. I decide to make them all flat and simple as too much detail can make a design 'crowded' especially when look from a far. Then I create the shape if the letters. I place the graphics behind each letters and create a masking clip. Then I repeat for all the other letters.

 
Fig 4.3 Creating one of the letter graphic (27/05/2023 Week 8)

Fig 4.4 Turning a graphic into masking clip (27/05/2023 Week 8)

After I have illustrated all the letters, I went on to create the 'wave' below the letters to indicate that the bottom of the letters are slightly submerged in water. I also create a smaller rectangle behind the wave to cover up the visible parts of the letter. Then I add gradient to the ocean and the small rectangle and try to match them up with gradient tool.


 
Fig 4.5 Creating a 'wave' under the letter (27/05/2023 Week 8)

Fig 4.6 Matching up the gradient in the rectangle with the water body (27/05/2023 Week 8)
 
Once I'm done, I proceed with illustrating dark cloud hanging over the letters. I then add a text box saying 
'and stop climate change together' below the letters.

Fig 4.7 Illustrating dark clouds (27/05/2023 Week 8)
 
Once I finish, I make a few small changes and make sure the design works such as adding gradient to the grey background.

Final Result
 
Fig 5.1 Rise Up and Stop Climate Change (31/05/2023 Week 9)

Fig 5.2 Rise Up and Stop Climate Change Outline (31/5/2023 Week 9)

REFLECTION

This is perhaps one of the most challenging project in illustration and visual narrative. Not because the works itself is hard but because this project involves entering an art competition which makes the assignment feel much more official in a way. I personally don't really like competition and would never enter one by myself especially since design and art as whole is quite objective in nature. Getting into this assignment pushes me outside my comfort zone by participating in a competition. I can see some merits of how competition could help boost one's career now that I have experience being part of a competition despite my opinions about competition not changed.

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